Danae Shell

Advanced marketing for creators

A Talk by Danae Shell (Co-founder and CEO, Valla)

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About this Talk

Learn how to go beyond the basics of marketing with multiple-startup CMO Danae Shell. In this session, you'll learn:

* Unit economics and CAC:LTV measurement

* Multi-channel attribution

* Frameworks for testing market positioning

If you're interested in performance marketing and want to level up your approach, this session is for you!

22 May 2024, 04:45 PM

04:45 PM - 05:45 PM

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About The Speakers

Danae Shell

Danae Shell

Co-founder and CEO, Valla

I'm a programmer-turned-marketer who has worked in a number of startups and scale-ups, including FreeAgent and Care Sourcer. I'm a dual US/UK citizen with an accent somewhere in between.