About this Talk
Most website reviews suck - Have you ever visited a website and seen a bunch of meaningless one or two-sentence quotes about how awesome the company is? Snore… We are programmed to disregard and not trust these. In order to have trust, you need to establish context. The best three ways we have found are one of the following:
- Use long-form testimonials, so they have a chance to flush out a concept and explain the impact
- Be specific. “We increased demo bookings by 300%!” just sounds fake. But if you get a customer to tell you the exact results, “We went from 230 bookings a month to 900 bookings a month and even had to hire two more AEs”, that has context.
- Use video. Video has facial expression, tone, and body language and people will be able to relate to and assess trustworthiness much better from a video.