Head of Content Confessions: How to compete when you lack resources

Have you ever been told: “Go check {your competitor’s} website and do it better”?

Many of us in Content Marketing have been told something similar at some point. What do you do when your content is expected to achieve more than the biggest player on the market, yet the resources available to you are close to nothing in comparison?

In my tenure as Head of Content, I have dealt with the same situation. Join in to hear a brutally honest report of lessons to learn, things not to do, and opportunities to grab.